Our partners

In 2019 we began to work closely with the Bondi-based Happy Fish Project to assess the sustainability of selected seafood products for them. Starting small and local, Happy Fish aims to make Bondi Beach the first of many sustainable seafood destinations. Their mission is to support healthy oceans by making it ridiculously simple and fun for seafood sellers and consumers to know what seafood is sustainable, where to get it and to track seafood all the way back to the ocean.

Verifiable sustainability, provenance and quality are supported by a tracking app that shows you when and where your seafood was harvested, and by whom.

Happy Fish is using our seafood assessments as the foundation for projects that leave each patch in a better place than it was found. The big dream is to rewild the oceans, creating unprecedented levels of connection and agency for everyone from ocean to plate, and working with fisheries and local communities to actively promote conditions for ocean regeneration.

Sustainable Australian Seafood Assessment Limited (SASAL) and Happy Fish share the common vision and commitment to facilitate unprecedented access for small-scale fishers to high-quality sustainability assessments that are targeted, technically robust and affordable.

Why Happy Fish chose to work with SASAL

Having explored alternative assessment approaches, Happy Fish’s Founder, Sandra Marshall, had always wanted to work with SASAL scientists, a group of eminent and dedicated fisheries and marine scientists.

WHAT MAKES SASAL SUCH A COMPELLING PROPOSITION FOR HAPPY FISH

It is fiercely independent and has created a new benchmark for sustainability assessments regarded by many as the gold standard
The assessment criteria and assessment process are uncompromising in their commitment to improving the health of marine and freshwater environments
The assessments are designed for Australia’s unique and diverse marine and freshwater environments and small-scale fishers and farmers, with seafood assessed at the local fishery and individual fisher-producer level for greater accuracy
The commitment to assessment affordability, quality and accessibility for small-scale fishers, and an assessment process designed to leave each fishery in a better place than it was found
The goodwill and passion for the environment that overrides business as usual
The common set of values between the organisations is our love for the ocean and freshwater environments.